Avant-garde is the term of modern sense in
people or works in experimental treatment on visual, arts, culture and society.
During the 1910s and 1920s, period of ‘historical avant-gardes’ as well as a
peak era of arising experimentalism in film arts, for examples: Impressionism
in France, Constructive in the Soviet Union, Expressionism in Germany, Futurism
in Italy, Surrealism in Spain and France, Muralism in Mexico, and Modernismo in
Brazil (Stam, 2000). These avant-garde filmmakers have put experimentation as
their practice’s central with experiment with three overlapping levels:
reworking genres, exploring the variety of film language and define the
representation of subjectivity again. Hence, these experimental allow the
filmmakers challenged with the traditional filmic narrative and omniscience of
the spectators with different new film techniques (Hayward, 2013). In this
essay, we will focus on the history and development of French Impressionism and
how the film movement influenced the Hong Kong film, ‘In the Mood for Love’
(Wong Kar-wai, 2000).
French Impressionism was an avant-garde
aesthetic which brought a huge impact in the film industry with formed the
independent companies, but remain the commercialize elements for the purpose of
renting the studio facilities and releasing their films in the mid-1920s.
However, French Impressionism had struggled a lot of obstacles before it's able
to become a legend film movement in the industry. French film industry declined
during World War I as many resources were drained away for wartime uses to
support the fighting. At the same time, American films began moving into France
to fill up the vacant screen. The French film market at the end of 1917 was
dominated by Hollywood cinema as only 20 to 30 percent of the films screened
were produced by French. The French producers faced an uphill obstacle to fully
recover their prewar strength in producing films.
The problems faced by French Film production between 1918
and 1928
1. Competition
from Imports
As mentioned above, the amount of imported
films into French occupy a huge percentage in the French film market especially
the American films in early of the decade. In the mid- to late 1920s, American
films have declined but the growth of film production in other countries such
as Germany and Great Britain were faster than did France. Because of the
enormous competitor, American films dominating most of the film markets caused
French cinema can only rely on a limited number of successful films with limited
export to the countries where had a cultural exchange with France such as
Belgium, Switzerland and French Colonies in Africa and Southeast Asia.
Source from: Film History (Thompson & Bordwell, 2002)
2. Disunity
within the Film Industry
After World War I, the two major film
companies, Pathé Frères and Léon Gaumont do not pay any effort for film
production, but choose to cut back the badly damage and risky on industry and
only concern on the profits from distribution and exhibition by abandoning
vertical integration firms which able to strengthen the film industry. This
phenomena caused the French industry was led by few large and medium-size firm
but many small companies. Additionally, production, distribution and exhibition
were three sectors of the industry which often have a lot of conflicts because
the small exhibitors have no stake in French production so they always show the
American films to bring profit for them. Although the film producers requested
frequently to the government to limit the amount of imported films. However,
the government failed to protect local film industries from foreign competitors
because of the more powerful distributors and exhibitors rely on the imports to
make money. Plus, a strong attack to the industry with high taxes on movie
ticket has brought a lot of harm to every sector of the industry.
3. Outdated
Production Facilities
The lack of capital investment cause the
French production only able depended on glass studio built during prewar and
the filmmakers hard to catch up with the technological innovation American
firms (especially lighting equipment) had
invented during 1910s. The French Filmmakers failed to create lighting effect
hence they start to use sunlight and block off some parts of the light to
create dark patches. During 1920s, modern lighting technology became common but
the cost was too expensive for widespread use.
Major Postwar Genres
Although French industry faced a lot of
difficulties as mentioned above, the filmmakers still produced a variety of
films. In the postwar era, French serials followed the establish patterns which
were cliffhanger ending, master criminals and exotic locales. However, the
format has to change because of the social criticism on the glorification of
crime. Due to the limited budget, many film companies using French monuments as
setting. Fantasy film with special camera tricks and comedies were popular
genres in French industry.
The Impressionists’ Relation to the Industry

Source from: Film History (Thompson & Bordwell, 2002)
The rising
of a new generation of filmmakers had relieved the crises in French industry. These
filmmakers had arranged their time to make avant-garde piece of art and profit-oriented
film at the same time to get their financing. According to the picture above, we
can see that there were prolific, successful directors and companies born in
the era of French Impressionist Cinema which brought a lot of impact to the
film industry.
For examples: Abel Gance was the first
filmmaker who departs from established stylistic traditional. Besides making
Impressionist films, he also had to work on commercial projects. However, Gance
attempt to make more individual works as he has a huge passion on Romantic
literature and art. Charles Pathé continued to finance and distribute Gance’s films
after he formed his own company. The decision can bring a high risk for Pathé
because of the Gance’s films were lengthy and very expensive but luckily Grance
was the most famous Impressionist. Gaumont, the other major film company had
invested in the production of Rose-France by Marcel L’Herbier, the second
Impressionist film with the allegory of war-battered France which not generally
seen as it was too impenetrable. On top of that, in 1922 the Russian production
group settled down in Paris with new image as Film Albatros. The lead actor in
this company had become a major French star in this industry who named as Ivan
Mosjoukine. Albatros was profitable by producing few Impressionist films. The
Impressionist’s independent production had raised the French Impressionism film
movement however the movement faded because of the filmmakers lost their small
companies in the short period.
The End of French
Impressionism
In the 1920s, there were three
different Europe film movements coexist while the French Impressionism lasted
the longest, from 1918 to early 1929. One of the factors caused the movement
faded was the Impressionist filmmakers disbanded their tightly knit group and
started to experiment in different directions due to the film style’s techniques
were becoming more customary. By the late of 1920s, the public and distribution
firms were losing their interest in supporting Impressionist film plus the
Impressionist faced a hardship when losing their independent companies in the
late 1920s. In the bad economic situation, the filmmakers were unable to rebuild
their independence film production during the arrival of costly sound
production in 1929. However, the essences of the French Impressionism such as psychological
narrative, subjective camerawork and editing techniques were long-lived as they
are still existing in our film industry.